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Letters, numbers and signs form the basis for successful communication. No wonder that a central eye-catcher in the Munich "House of Communication" is also dedicated to characters and symbols: At the headquarters of the Serviceplan Group, the world's largest owner-managed agency group for innovative communication, a unique light installation of oversized letters and pictograms welcomes visitors. Typographically developed by Büro Uebele, planned by the lighting specialists from Bartenbach and produced as a custom design by Projektleuchten GmbH.
Carpet of light attracts attention and provides orientation
The 130 meter long and 5.80 meter wide carpet of light consists of 859 different signs and follows the so-called Innovation Track, or iTrack for short. This runs through the entire second floor of the office location - and forms a central axis that connects three separate atrium buildings. Around 40 agencies with more than 1,700 employees under one roof are brought together via the route in the heart of the creative campus. The carpet of light provides orientation in the high, open spaces: whether "Conference" "Terrace" or "Cafeteria" - the individual, illuminated signs combine to form concrete building signage that reliably shows agency employees, visitors and the public the way. The idea of the light carpet as an orientation system came from the Übele office and could be implemented with our support.
Intelligent lighting control
The lighting installation itself also relies on state-of-the-art technology: 2,300 linear meters of LED strips were mounted on rails and attached to a total of 2,891 suspension points. Together with electronic ballasts, the LEDs ensure particularly energy-efficient operation with a high level of lighting comfort. Barbenbach also incorporated an intelligent lighting control system that ensures that the brightness of the light carpet is adapted to the level of daylight. Letters and characters are perfectly legible at all times. For special occasions, such as events or vernissages, the light carpet can be individually adjusted.
Attention-grabbing element of visitor guidance
Creative networking is one of the central themes at Serviceplan's headquarters in Munich's Werksviertel district: In the spirit of "New Work," the House of Communication relies on high, open ceilings and flexible room layouts. They offer space for both concentrated work and creative exchange in collaboration zones. There are also numerous opportunities for informal networking, for example a 30-meter-long coral red sofa that can seat up to 100 people. With arrows and location information, the carpet of light refers to the various offerings - and thus becomes an attention-grabbing element of visitor guidance.
Up-to-date lighting technology meets timelessly beautiful typography
Functionality and design, state-of-the-art lighting technology and the timeless beauty of sophisticated typography: all this is combined in the lighting installation planned by Bartenbach in the House auf Communication. The interior design, developed by HENN Architekten from a single source and implemented by top specialists in their field, is convincing all along the line. This was also the opinion of the makers of the International Interior Design (IID) Awards, who named the House of Communication 2022 a "Gold Winner".
Get more lighting knowledge from Bartenbach in the areas of lighting design, research and development, model making, lighting simulations and much more.
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